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Alex 'JuJu' Martin, software salesman by day and singer/rapper/songwriter by night, was born in Chicago IL, and migrated to Southern California by way of Oklahoma and South Louisiana, in pursuit of career opportunities in mechanical engineering. Once landed in Sunny L.A., his producer and longtime friend Christian 'DeVon' Scott pushed him to take his musical talent more seriously.

As of 2024, Alex has recently dropped his 5th solo single "Ride" that is streaming on all major platforms, with the intent of releasing several new songs in 2025. After his performance at SXSW in March and once the summer time rolls around, these new singles will be followed by a summertime music video release. Since moving to LA in 2020, he's performed at a slew of venues and special events from the Valley of L.A. down to the beaches of O.C. Since moving to L.A. in 2019, he's performed at a slew of venues in Southern California from 1000 Oaks, Huntington Beach and Newbury Park. He's had his R&B Songs played in clubs like "Treasures" in Las Vegas and the famous 'Onyx' in Atlanta.